About Miss Selfridge

Originally part of Selfridges department store, and having its first home on Duke Street in London in 1966, Miss Selfridge has grown to become an iconic brand in its own right.

The unique positioning of Miss Selfridge derives from its ‘fashion only’ proposition. Taking inspiration from vintage pieces gathered from all over the world by its team of buyers, each piece is crafted with special attention to details – ruffles, bows, fabrics and graphic prints – for a styling that is both individual and playful, but essentially feminine.

The Miss Selfridge customer is outgoing and impulsive, romantic and flirtatious. Loving newness and change, she comes to Miss Selfridge for inspirational and on-trend looks for all aspects of her life – a scene-stealing dress for nights out with friends, a smart blouse for work with a fashion twist, casual clothing that combines personality with style like playsuits, pretty dresses and delicious denim. The brand also offers a petite range with items available in sizes 4-14 for those 5ft 3” and under.

We regularly update product links and creative, and provide information on forthcoming promotions, discounts and fashion features. We also have a blog which contains the latest celebrity get the look stories and the newest, lust-worthy items to hit the site.